Join the Founders Circle Cohort

25 spots. $420. Help build the first professional certification for cannabis hospitality.

Lifetime access to all courses and content

$420 credit toward commercial-grade hardware

Live coaching and direct access to Cal

Start My Application Learn more

Learn & Grow Together

Phase 1 - Learn The System

We go through the full Sesh Systems curriculum together. Live calls, real feedback, direct access. You'll learn professional service, equipment mastery, the "dry for hire" legal model, and how to build the business side—pricing, contracts, insurance, client acquisition.By the end of Phase One, you're a certified Session Steward with everything you need to operate professionally.

Phase 2 - Launch Together

Now we build for real. I'm launching a cannabis hospitality service company, and you're invited to be part of it—whether that means booking your own events, working events with us, or both.

You'll get hands-on experience with real clients, real venues, and real revenue. Not theory. Not a case study. Actual work.

What's Included?

Early Access

Get the full curriculum as it's built, starting February 16th.

Live Coaching

Direct access to Cal through live calls and real-time support.

Lifetime Access

Every update and new module, forever—no extra cost.

$420 Hardware Credit

Your investment applies toward commercial-grade equipment at launch.

Private Community

Connect with other Founders Circle members building alongside you.

Shape the Curriculum

Your feedback directly influences what we build and teach.

Start My Application View Courses

This Isn't For Everyone.

Founders Circle is for people ready to build—not just watch.

Not a finished course.

VP of Growth Marketing

You're building it with me. The curriculum evolves based on your feedback.

Be part of shaping what gets taught from day one

Get lifetime access to everything we create together

Dec 2021 — Present

Not passive.

Content Marketing Lead

I want your questions, your experience, your input. This is hands-on.

Direct access to Cal on live calls and in the community

Your real-world challenges become part of the curriculum

Jan 2021 — Dec 2021

Not for tire-kickers.

VP of Global Marketing

25 spots. I'm reviewing every application personally.

A curated group of serious people building together

Network with other founders doing this together, not lurkers

Jan 2019 — Dec 2020

Not just theory.

Content Marketing

You'll work real events with real clients—not just watch videos.

Hands-on experience during Phase Two

Build your portfolio before you're even done

Jan 2017 — Dec 2018

Not a credential that collects dust.

Global Marketing Lead

This leads to actual income—not just a certificate on your wall.

Learn how to book clients and charge $200+/hour

Graduate with a business, not just a PDF

Jan 2016 — Dec 2016

Not one path fits all.

VP of Growth Marketing

Launch your own business or work events with us. Your choice.

Two clear paths forward after graduation

Support either way—ownership or employment

Dec 2021 — Present

How To Join

Four steps between you and the Founders Circle.

Apply

Fill out the short application below. Tell me who you are and why you want in.

Book a Call

If your application stands out, I'll invite you to a 15-minute call to make sure we're a good fit.

Get Accepted

If it's a match, I'll send you a payment link to secure your spot.

Start Building

Cohort kicks off February 16th. We build from there—together.

Start My Application

Frequently Asked Questions

Everything you need to know before applying.

How much does it cost?

$420. That includes early access to the full curriculum, live coaching and support, lifetime access to all updates, and a $420 hardware credit—meaning your investment pays for itself when the hardware launches.

When does the Founders Circle cohort start?

February 16th, 2026. We'll kick off with a live call and begin releasing content from there.

Is this legal?

The "dry for hire" model—where you provide service and equipment, but not the cannabis—has legal pathways in multiple states. The course covers compliance, contracts, and liability protection in detail.

Can I get a refund?

Because Founders Circle includes lifetime access and a hardware credit, refunds are not available. This is for people committed to building this with us.

Is the course finished?

No—and that's the point. Founders Circle members help shape the curriculum. You're not buying a finished product. You're joining a small group building this together.

What's the hardware credit for?

We're developing commercial-grade equipment designed specifically for professional cannabis event service. It launches Q3 2026. Your $420 Founders Circle investment applies directly toward the purchase price.

Do I need experience in cannabis or events?

No. If you have cannabis knowledge and want to turn it into a career, this is for you. We cover everything from equipment basics to landing your first client.

How do I apply?

Click "Apply for Early Access," fill out a short application, and I'll review it personally. If you're a good fit, I'll send you a payment link to secure your spot.

Founders Circle Application

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What other marketing experts say about John

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"Amazing marketing teacher"

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Ryan Cannon

Chief Executive Officer

"He is truly an expert of the industry"

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Sophie Moore

VP of Marketing

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