Join the Founders Circle Cohort

25 spots. $420. Help build the first professional certification for cannabis event service.

Lifetime access to all content and updates

$420 credit toward commercial-grade hardware

Live coaching and direct access to Cal

Start My Application

Learn & Grow Together

Phase 1 - Learn The System

We go through the full Sesh Systems curriculum together. Live calls, real feedback, direct access. You'll learn professional service, equipment mastery, the "dry for hire" legal model, and how to build the business side: pricing, contracts, insurance, client acquisition.

By the end of Phase One, you're a certified Session Steward with everything you need to operate professionally.

Phase 2 - Launch Together

Now we build for real. I'm launching a cannabis event service company, and you'll have a front row seat to the entire process. Use it as a blueprint to launch your own business, join our team to work events with us, or both.

You'll get hands-on experience with real clients, real venues, and real revenue. Not theory. Not a case study. Actual work.

What's Included?

Professional Certification

Become a certified Session Steward before anyone else in the industry.

Live Coaching & Feedback

Direct access to Cal through live calls, real-time feedback, and ongoing support.

Lifetime Access

Every update and all future content, forever. No extra cost.

$420 Hardware Credit

Your investment applies toward commercial-grade equipment when it releases later this year.

Private Community & Support

Connect with other Founders Circle members building alongside you.

Shape the Curriculum

Your feedback directly influences what we build and teach.

Start My Application

This Isn't For Everyone.

Founders Circle is for people ready to build, not just watch.

Not a one-and-done course.

VP of Growth Marketing

The curriculum keeps evolving, and your feedback drives what comes next.

Be part of shaping what gets taught from day one

Get lifetime access to everything we create together

Not passive.

Content Marketing Lead

I want your questions, your experience, your input. This is hands-on.

Direct access to Cal on live calls and in the community

Your real-world challenges become part of the curriculum

Not open enrollment.

VP of Global Marketing

25 spots. Every application is personally reviewed to make sure this group is right.

A curated cohort of people who are serious about this

Quality over quantity

Not just theory.

Content Marketing

You'll work real events with real clients, not just watch videos.

Hands-on experience during Phase Two

Build your portfolio before you're even done

Not a credential that collects dust.

Global Marketing Lead

This leads to actual income, not just a certificate on your wall.

Learn how to book clients and price your services

Graduate with a business, not just a PDF

Not one path fits all.

VP of Growth Marketing

Launch your own business or work events with us. Your choice.

Two clear paths forward after graduation

Support either way, ownership or employment

How To Join

Four steps between you and the Founders Circle.

Apply

Fill out the short application below. Tell me who you are and why you want in.

Book a Call

If your application stands out, I'll invite you to a 20 minute call to make sure we're a good fit.

Get Accepted

If it's a match, I'll send you a payment link to secure your spot.

Start Building

Cohort kicks off March 1st. We build from there, together.

Start My Application

Frequently Asked Questions

Everything you need to know before applying.

How much does it cost?

$420. That includes the full Founders Circle experience: live coaching and support, lifetime access to all content and updates, and a $420 hardware credit toward our commercial-grade equipment launching later this year.

When does the Founders Circle cohort start?

March 1st, 2026. We kick off with a live call and hit the ground running from there.

Is this legal?

Yes. The 'dry for hire' model means you provide the service and equipment. The client provides the cannabis. Because you never supply the product, you don't need a cannabis license to operate. Laws vary by state, and the course covers compliance, contracts, and liability protection so you can operate confidently in yours.

Is the course finished?

The core curriculum is built. Founders Circle members get the unique advantage of shaping what comes next through live feedback, real-world experience, and direct input as the system evolves.

What's the hardware credit for?

We're developing commercial-grade equipment designed specifically for professional cannabis event service. Your $420 Founders Circle investment applies directly toward the purchase price when it launches later this year.

Do I need experience in cannabis or events?

No event experience needed. If you're passionate about cannabis and want to turn that into a professional skill, this is for you. We cover everything from equipment basics to landing your first client.

Founders Circle Application

Questions before applying? Email cal@seshsystems.com

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